{"version":"https://jsonfeed.org/version/1","title":"Pets Export","home_page_url":"https://petsexport.com","description":"Pets Export","author":{"name":"Pets Export"},"items":[{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/bsava-congress-the-credibility-gatekeeper-of-european-veterinary","html_content":"

BSAVA Congress is not a pet trade show and not a retail event.\nIt is one of Europe’s most influential veterinary congresses, where products are judged by clinical relevance, evidence, and trust.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/bsava-congress-the-credibility-gatekeeper-of-european-veterinary","title":"BSAVA Congress: the credibility gatekeeper of European veterinary","summary":"BSAVA Congress is not a pet trade show and not a retail event.\nIt is one of Europe’s most influential veterinary congresses, where products are judged by clinical relevance, evidence, and trust.","date_modified":"2026-01-18T20:24:53Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/pet-expo-thailand-southeast-asia%E2%80%99s-practical-entry-point","html_content":"

Pet Expo Thailand sits quietly on the global exhibition map, but it plays a very specific and useful role.\nIt is not about global branding or massive scale.\nIt is about testing Southeast Asia in a controlled, low-risk wa...

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/pet-expo-thailand-southeast-asia%E2%80%99s-practical-entry-point","title":"Pet Expo Thailand: Southeast Asia’s practical entry point","summary":"Pet Expo Thailand sits quietly on the global exhibition map, but it plays a very specific and useful role.\nIt is not about global branding or massive scale.\nIt is about testing Southeast Asia in a controlled, low-risk wa...","date_modified":"2026-01-18T20:18:40Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/vmx-where-the-veterinary-industry-sets-its-standards","html_content":"

VMX (formerly NAVC Conference) is not a pet trade show in the classic sense.\nIt is the largest veterinary conference and expo in the world, and its role is very different from Interzoo, Global Pet Expo, or SuperZoo.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/vmx-where-the-veterinary-industry-sets-its-standards","title":"VMX: where the veterinary industry sets its standards","summary":"VMX (formerly NAVC Conference) is not a pet trade show in the classic sense.\nIt is the largest veterinary conference and expo in the world, and its role is very different from Interzoo, Global Pet Expo, or SuperZoo.","date_modified":"2026-01-18T19:58:34Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/interpets-japan-the-premium-stress-test-for-pet-brands","html_content":"

Interpets is not about scale, speed, or sourcing.\nIt is about fit.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/interpets-japan-the-premium-stress-test-for-pet-brands","title":"Interpets (Japan): the premium stress test for pet brands","summary":"Interpets is not about scale, speed, or sourcing.\nIt is about fit.","date_modified":"2026-01-18T19:39:30Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/pet-south-america-the-gateway-to-latin-america%E2%80%99s-market","html_content":"

Pet South America is not a “regional side show”.\nIt is the key entry point into Latin America, built around one simple reality: Brazil is one of the largest and fastest-growing pet markets in the world.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/pet-south-america-the-gateway-to-latin-america%E2%80%99s-market","title":"Pet South America: the gateway to Latin America’s market","summary":"Pet South America is not a “regional side show”.\nIt is the key entry point into Latin America, built around one simple reality: Brazil is one of the largest and fastest-growing pet markets in the world.","date_modified":"2026-01-17T21:10:18Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/world-dog-show-where-reputation-in-the-dog-world-is-made","html_content":"

World Dog Show is often confused with a large consumer exhibition.\nIn reality, it is something much more specific — and much more demanding.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/world-dog-show-where-reputation-in-the-dog-world-is-made","title":"World Dog Show: where reputation in the dog world is made","summary":"World Dog Show is often confused with a large consumer exhibition.\nIn reality, it is something much more specific — and much more demanding.","date_modified":"2026-01-17T19:43:49Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/crufts-not-a-trade-fair-but-the-most-powerful-dog-brand-event","html_content":"

Crufts is often mentioned next to pet trade shows — but in reality, it plays a completely different role.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/crufts-not-a-trade-fair-but-the-most-powerful-dog-brand-event","title":"Crufts: not a trade fair, but the most powerful dog brand event","summary":"Crufts is often mentioned next to pet trade shows — but in reality, it plays a completely different role.","date_modified":"2026-01-17T19:35:34Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/superzoo-the-us-retail-test-lab-for-pet-brands","html_content":"

SuperZoo is often mistaken for a smaller version of Global Pet Expo.\nIn reality, it serves a different and very specific purpose.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/superzoo-the-us-retail-test-lab-for-pet-brands","title":"SuperZoo: the US retail test lab for pet brands","summary":"SuperZoo is often mistaken for a smaller version of Global Pet Expo.\nIn reality, it serves a different and very specific purpose.","date_modified":"2026-01-17T12:40:17Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/global-pet-expo-how-the-largest-pet-market-in-the-world-actually","html_content":"

Global Pet Expo is not a trade show “about the world”.\nIt is a trade show about the United States.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/global-pet-expo-how-the-largest-pet-market-in-the-world-actually","title":"Global Pet Expo: how the largest pet market in the world actually","summary":"Global Pet Expo is not a trade show “about the world”.\nIt is a trade show about the United States.","date_modified":"2026-01-17T12:31:59Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/pet-fair-asia-where-brands-meet-asia-at-scale","html_content":"

Pet Fair Asia is often confused with CIPS.\nIn reality, they serve very different purposes.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/pet-fair-asia-where-brands-meet-asia-at-scale","title":"Pet Fair Asia: where brands meet Asia at scale","summary":"Pet Fair Asia is often confused with CIPS.\nIn reality, they serve very different purposes.","date_modified":"2026-01-17T12:20:09Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/cips-the-factory-floor-of-the-global-pet-industry","html_content":"

China International Pet Show, better known as CIPS, is not a trade fair about brands.\nIt is a trade fair about manufacturing, volumes, and control over the supply chain.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/cips-the-factory-floor-of-the-global-pet-industry","title":"CIPS: the factory floor of the global pet industry","summary":"China International Pet Show, better known as CIPS, is not a trade fair about brands.\nIt is a trade fair about manufacturing, volumes, and control over the supply chain.","date_modified":"2026-01-17T12:08:16Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/zoomark-a-european-springboard-for-pet-brands","html_content":"

Zoomark is often mentioned in the same sentence as Interzoo, but the comparison is misleading.\nZoomark plays a different role. It is not about global dominance or sheer scale. It is about doing business in Europe — calml...

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/zoomark-a-european-springboard-for-pet-brands","title":"Zoomark: Europe’s working trade fair for pet brands","summary":"Zoomark is often mentioned in the same sentence as Interzoo, but the comparison is misleading.\nZoomark plays a different role. It is not about global dominance or sheer scale. It is about doing business in Europe — calml...","date_modified":"2026-01-17T11:57:47Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/interzoo-does-it-really-work","html_content":"

Interzoo is the world’s largest B2B trade fair for the pet industry. It takes place every two years in Germany and has long been a benchmark for manufacturers, distributors, and buyers from all over the world.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/interzoo-does-it-really-work","title":"Interzoo: does it really work?","summary":"Interzoo is the world’s largest B2B trade fair for the pet industry. It takes place every two years in Germany and has long been a benchmark for manufacturers, distributors, and buyers from all over the world.","date_modified":"2026-01-11T15:24:41Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/how-kpis-make-people-do-stupid-things","html_content":"

People love numbers. People trust numbers. Numbers look smart — even when they quietly destroy common sense.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/how-kpis-make-people-do-stupid-things","title":"How KPIs Make People Do Stupid Things","summary":"People love numbers. People trust numbers. Numbers look smart — even when they quietly destroy common sense. ","date_modified":"2026-01-11T10:56:11Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/crm-%E2%80%93-why-doesn%E2%80%99t-it-work-as-promised","html_content":"

Maybe you are currently at a crossroads:\nwhether to implement a CRM in your pet business or not?\nOr maybe the CRM has already been purchased and set up, managers are “entering something into it”, but the promised 20–30% ...

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/crm-%E2%80%93-why-doesn%E2%80%99t-it-work-as-promised","title":"CRM – Why Doesn’t It Work as Promised?","summary":"Maybe you are currently at a crossroads:\nwhether to implement a CRM in your pet business or not?\nOr maybe the CRM has already been purchased and set up, managers are “entering something into it”, but the promised 20–30% ...","date_modified":"2026-01-04T19:39:51Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/email-marketing-in-pet-product-exports","html_content":"

Efficiency = Profit / Expenses. Given the almost zero cost of sending an email and the wide reach of mass mailing, email marketing is the most effective tool for establishing distribution channels for pet products.

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/email-marketing-in-pet-product-exports","title":"Email Marketing in Pet Product Exports","summary":"Efficiency = Profit / Expenses. Given the almost zero cost of sending an email and the wide reach of mass mailing, email marketing is the most effective tool for establishing distribution channels for pet products.","date_modified":"2025-01-27T09:45:49Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/pet-product-exhibitions","html_content":"

A Bit of History. One of the first large-scale events exclusively focused on pet products is Interzoo, which was first held in Germany in the 1950s. This exhibition became the main international event in the pet industry...

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/pet-product-exhibitions","title":"Exhibitions of Pet Product ","summary":"A Bit of History. One of the first large-scale events exclusively focused on pet products is Interzoo, which was first held in Germany in the 1950s. This exhibition became the main international event in the pet industry...","date_modified":"2025-01-25T21:22:56Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/export-department-organizational-structure-%E2%80%93-who-first-then-what","html_content":"

\"Success depends not on the number of supporters, but on what they believe in.\" — J.K. Rowling, Harry Potter and the Deathly Hallows :-)

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/export-department-organizational-structure-%E2%80%93-who-first-then-what","title":"Structure of Pet Supplies Export Department – Who First Then What","summary":"\"Success depends not on the number of supporters, but on what they believe in.\" — J.K. Rowling, Harry Potter and the Deathly Hallows :-)","date_modified":"2025-01-19T21:03:19Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/export-department-business-plan-from-idea-to-strategy","html_content":"

If you plan to enter the international pet supplies market, take the time to draft a business plan for your export department. It doesn’t have to be a formal document. Prepare a practical plan - a roadmap for your busine...

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/export-department-business-plan-from-idea-to-strategy","title":"Business Plan for pet supplies export: From Idea to Strategy","summary":"If you plan to enter the international pet supplies market, take the time to draft a business plan for your export department. It doesn’t have to be a formal document. Prepare a practical plan - a roadmap for your busine...","date_modified":"2025-01-12T14:55:02Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/strategictactical-planning-for-pet-exports-a-roadmap-to-success","html_content":"

Planning forms the cornerstone of a successful business. As Benjamin Franklin famously said, \"By failing to prepare, you are preparing to fail.\" In the pet product export industry, strategic and tactical planning play a ...

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/strategictactical-planning-for-pet-exports-a-roadmap-to-success","title":"Strategic+Tactical Planning for Pet Exports: A Roadmap to success","summary":"Planning forms the cornerstone of a successful business. As Benjamin Franklin famously said, \"By failing to prepare, you are preparing to fail.\" In the pet product export industry, strategic and tactical planning play a ...","date_modified":"2025-01-06T09:29:09Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/key-performance-indicators-kpis-in-pet-industry","html_content":"

How to Implement KPIs in Pet Supplies Export Department Without Losing Your Mind 😊

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/key-performance-indicators-kpis-in-pet-industry","title":"Key Performance Indicators (KPIs) in pet industry","summary":"How to Implement KPIs in Pet Supplies Export Department Without Losing Your Mind 😊","date_modified":"2024-12-15T23:04:05Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/choosing-and-managing-distribution-channels-for-pet-products","html_content":"

Planning to expand into international markets but unsure which sales channel to choose?

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/choosing-and-managing-distribution-channels-for-pet-products","title":"Choosing and Managing Distribution Channels for Pet Products","summary":"Planning to expand into international markets but unsure which sales channel to choose?","date_modified":"2024-12-15T22:55:28Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/estimating-the-market-potential-for-your-pet-products","html_content":"

How to Calculate Pet Supplies Market Size?

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/estimating-the-market-potential-for-your-pet-products","title":"Estimating the Market Potential for Your Pet Products","summary":"How to Calculate Pet Supplies Market Size?","date_modified":"2024-12-15T21:58:54Z"},{"id":"https://petsexport.com/blog%3A-how-to-export%3F/f/the-geography-of-pet-product-exports","html_content":"

How to Conquer the Global Market?

","url":"https://petsexport.com/blog%3A-how-to-export%3F/f/the-geography-of-pet-product-exports","title":"The Geography of Pet Product Exports","summary":"How to Conquer the Global Market?","date_modified":"2024-12-15T21:43:52Z"}]}